Privacy Policy

Last Updated: May 16, 2026

This Privacy Policy describes how ToughDogToyReviews.com ("we," "us," or "our") collects, uses, and shares information about you when you visit our website at toughdogtoyreviews.com (the "Site").

Please read this policy carefully. By using the Site, you agree to the collection and use of information as described here.

1. Who We Are

ToughDogToyReviews.com is an independent review publication operated from Utah, United States. We publish reviews and editorial content about dog toys and subscription boxes. We earn revenue through affiliate commissions when readers purchase products we recommend.

For privacy-related questions, contact us at: hello@toughdogtoyreviews.com

2. Information We Collect

2.1 Information You Provide

We do not currently operate an active email newsletter or membership program. If you voluntarily submit your email address through any form on the Site, we will only use it for the purpose stated at the time of submission. We do not sell, rent, or share email addresses with third parties for marketing purposes.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies and similar tracking technologies, including:

  • Browser and device information — browser type, operating system, device type, screen resolution
  • Usage data — pages visited, time spent on pages, links clicked, scroll depth
  • Referral data — the URL that referred you to our Site
  • IP address — used to infer approximate geographic location (country/state level)
  • Click behavior — clicks on affiliate links and outbound links

This information is collected through the third-party services listed in Section 4.

2.3 Cookies

We use cookies — small text files stored on your device — to operate and improve the Site. These include:

  • Analytics cookies — to understand how visitors use the Site
  • Affiliate tracking cookies — to attribute purchases to our affiliate links
  • Functionality cookies — to remember preferences

You can control cookies through your browser settings. Disabling cookies may affect the functionality of some features. Most browsers allow you to refuse new cookies, delete existing cookies, and be notified when new cookies are set.

3. How We Use Your Information

We use the information collected to:

  • Analyze Site traffic and user behavior to improve content and user experience
  • Understand which content, reviews, and recommendations are most useful to readers
  • Track affiliate link clicks and conversions for revenue attribution
  • Detect and prevent fraudulent or abusive activity
  • Comply with legal obligations

We do not use your information to send unsolicited marketing communications, build advertising profiles, or sell your data to third parties.

4. Third-Party Services

We use the following third-party services on this Site. Each has its own privacy policy and data practices. We encourage you to review their policies.

Analytics

Google Analytics 4 (GA4)
We use Google Analytics 4 to track Site traffic, user behavior, scroll depth, and affiliate click events. Google may use this data in accordance with its own privacy policy.
Privacy Policy: policies.google.com/privacy
Opt-out: tools.google.com/dlpage/gaoptout

Google Tag Manager (GTM)
We use Google Tag Manager to manage and deploy analytics and tracking scripts on the Site. GTM itself does not collect personal data but enables the other tracking tools listed here.
Privacy Policy: policies.google.com/privacy

Google Search Console (GSC)
We use Google Search Console to monitor how the Site appears in Google Search and to diagnose technical issues. GSC does not place cookies on visitor devices.
Privacy Policy: policies.google.com/privacy

Affiliate Networks

We participate in affiliate programs that use cookies to track purchases originating from links on our Site. When you click an affiliate link and make a purchase, we may receive a commission at no additional cost to you. These networks may set their own cookies on your device.

Hosting and Infrastructure

Vercel — The Site is hosted on Vercel. Vercel may collect server logs and performance data. Privacy Policy

5. Affiliate Disclosure

ToughDogToyReviews.com participates in affiliate advertising programs. This means we earn a commission when you click a link on our Site and make a qualifying purchase — at no additional cost to you.

Affiliate relationships do not influence our editorial rankings or review conclusions. Our reviews reflect genuine assessment based on real-world testing. For more detail, see our full Advertiser Disclosure.

This disclosure is made in compliance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 C.F.R. Part 255).

6. Data Retention

We retain analytics data in accordance with the default retention settings of our analytics providers. Google Analytics 4 data retention is set to 14 months by default. Affiliate tracking data is retained by the respective affiliate networks in accordance with their own policies.

We do not maintain our own database of visitor information.

7. Children's Privacy

This Site is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child under 13 has provided personal information through this Site, contact us and we will take steps to delete it.

8. Your Rights

Utah Residents

Under the Utah Consumer Privacy Act (UCPA), Utah residents have the right to know what personal data we collect, request deletion of their personal data, opt out of the sale of their personal data, and receive non-discriminatory treatment for exercising their privacy rights.

We do not sell personal data. To exercise your rights under the UCPA, contact us at: hello@toughdogtoyreviews.com

California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to know what personal information is collected, used, shared, or sold; delete personal information held by us; opt out of the sale or sharing of personal information; and receive non-discriminatory treatment.

We do not sell personal information.

To submit a CCPA request, contact us at: hello@toughdogtoyreviews.com

All Users

Regardless of location, you may opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on, control cookies through your browser settings, or contact us with any privacy-related questions.

9. Do Not Track

Some browsers send "Do Not Track" signals. Our Site does not currently respond to Do Not Track signals from browsers. You may use the opt-out mechanisms listed in Section 4 to limit data collection.

10. Third-Party Links

Our Site contains links to third-party websites, including product pages and retailer sites. We are not responsible for the privacy practices of those sites. We encourage you to review their privacy policies before providing any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of the Site after any update constitutes acceptance of the revised policy.

12. Contact Us

For privacy-related questions, requests, or concerns:

ToughDogToyReviews.com
Utah, United States
Email: hello@toughdogtoyreviews.com

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